Remove The Friction

Photo by Dewang Gupta on Unsplash

Early in my career, I used to write a lot of company press releases. I didn’t know what I was doing, so I would just write basic information and keep them factual. Perhaps unsurprisingly, the company struggled to get press coverage.

I asked a journalist friend of mine how to get published more often. He told me to write the releases as if I was writing the stories I wanted publishing. So I did, and my results improved. It irked…