Underpromise And Overdeliver

Photo by Customerbox on Unsplash

I have worked with lots of product suppliers over the years, but two stand out to me.

One was an app developer who gave a fantastic pitch. They wowed us with talk of augmented reality overlays and all kinds of cool features they could build on top of the core functionality we requested. They won the contract. Then began a year of what can only be described as “developer hell”. Despite all their grandiose…